Bijenkorf Opens LV Pop Up De Bijenkorfpr loudly holds its position as one of the finest chains of high-end department stores across the Netherlands. Recently, the brand has made the bold decision to expand its Rotterdam branch into the realm of luxury.
From November 2018 the sleek, sophisticated establishment will introduce its very own Louis Vuitton pop-up store.
This debut will mark an important turning point in the history of the store, declaring its venture into the region of luxury brands. The launch will shortly be followed by the unveiling of several more shop-in-shop luxury brands, such as Gucci and Valentino, to expand the department’s scope and variety.
This initiative was taken based on the encouragement received from recent research, which indicated that the Rotterdam branch indeed has the potential to sell luxury brands. The observations revealed that not only was the store visited by many foreign clients, but local Dutch customers were also inclined towards purchasing luxury brands. These findings made the store management enthusiastic and optimistic about their new venture.
The De Bijenkorf Rotterdam is as accomplished in its beauty as it is in its sales. The store has high ceilings and tall, brilliant pillars all around. Fine-quality wood finds its way into the walls of the staircase, contributing towards the lavish atmosphere of the store.
Recently, the store ventured into unveiling its own cosmetics department, which is the largest and most glamorous in the Netherlands to date. Following the success of this department, the branch gained enough confidence to further introduce another department for accessories such as watches, top-quality leather goods and elegant jewelry.
The store’s plan for expansion is indeed a bold move, but it seems to be one that will reap high rewards.
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