BMW Ready to Launch Smartwatches it was a welcoming surprise when, on 30th July, it was revealed that BMW would be launching its series of watches and smartwatches. Love it or hate it, there is no denying that BMW is a frontrunner in the world of automobiles. Short for Bayerische Motoren Werke (or perhaps you prefer the English version, Bavarian Motor Works), the multinational company is renowned for its luxury vehicles.
This exciting announcement was made possible thanks to a licensing agreement the company signed with Fossil Group, Inc.
This exciting announcement was made possible thanks to a licensing agreement the company signed with Fossil Group, Inc. The chairman and chief executive officer of Fossil Group, Kosta Kartsotis, released a statement concerning the manufacturer’s partnership with BMW:
“BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”
Of course, there is little reason to not be excited about these upcoming watches. Fossil Group Inc. is by all means a manufacturing company of high esteem. It is well known for its luxurious lifestyle accessories, all of which are produced under either owned or licensed labels. Emporio Armani, Marc Jacobs, and Burberry are just some names we are sure to ring a few bells.
This endeavor, however, serves as a first for Fossil Group, Inc. The BMW Group agreement is its first-ever automotive brand license. Though just because this will be a new step to take for the company does not mean we should not be expecting the very best. Combined with BMW, Fossil Group, Inc. is sure to put forth watches of a gold standard.
So what is it that we already know about this highly anticipated range of watches? Not much, but perhaps that is for the better as it adds to the excitement.
What we do know is that we will be looking forward to a 2019 release for the first collection. Also, we have been informed that over 4,000 BMW retailer channels will be distributing the BMW watches along with retailers from Fossil Group, Inc.
So, while there is a wait, we are sure that 2019 will be greeting us with the very best of watches.