Dior Steps Into The Realm Of Personalization opens its doors to a pop-up shop at Harrods, London from August 4th to August 31st, 2018 where the design house will offer its first ever personalized service.
What makes this offer uber tempting is that it will only be available within the 28-day span of the pop-up store. This makes London a hotspot for fashion connoisseurs around the world.
For the first time ever, you can get any word, name or initials inscribed on the Dior Book Tote.
But the exclusivity of products does not end here. The store will offer limited edition Miss Dior, CD Hobo and Saddle bags too. It will also introduce Dior accessories such as clogs, scarves, sunglasses and Diorquake pouches. All products will carry the Oblique logo motif in olive green, a befitting tribute to Harrods and quite a way to make each piece a collector’s item.
The pop-up store is a part of Dior’s global campaign to promote Maria Grazia Chiuri’s fall ready-to-wear collection for women.
In conjunction with the inspiration taken from 1960s, a sweater will bear the popular slogan used during the French uprising of that era “C’est non, non, non, et non!”, almost as if women always knew, the future is female.
However, it won’t be the first time that the design house is using the slogan It was first inscribed on a Dior scarf designed in late 1960s under the creative direction of Marc Bohan, who was inspired by the student revolution of the 1960s in France.
So pack your bags and head to London to get your hands on the one-of-a-kind Dior merchandise. Time to bask in the luxuries London has to offer as one of the most developed and indulgent travel destinations of the world!