The blazing and controversial debate regarding the fashion calendar has taken a huge turn. This comes in response to the epochal announcement from Gucci to go seasonless and swap its five annual fashion shows to more humble two “Seasonless” collections. The brand further announced its withdrawal from the traditional September routine where it iconically participates in the Milan Fashion Week.
The calls for a major overhaul of the fashion schedule have been further augmented by the Coronavirus crisis, with the industry facing sustainability issues on multiple fronts. The ensuing lockdowns in the most prominent fashion hubs have resulted in cancelled fashion weeks with the display of collections of various designers facing delays. This new turn of events has strengthened the belief that the industry needs to move towards conservation and sufficiency while limiting the exhaustion of ideas and products.
The opinion was shared by certain fashion enthusiasts, but Gucci is the first major fashion powerhouse to endorse the idea with its commitment to go seasonless, which makes its decision a weighty one in the context of the debate. Earlier Yves Saint Laurent, owned by Gucci’s luxury parent company Kering, made a similar decision when it opted sitting out the Paris Fashion Week and declared to formulate its own schedule for the year.
Creative director Alessandro Michelle confidently communicated the monumental decision from Gucci to go seasonless by presenting the view that the slowed pace would divert more time to the creative thinking and fruitful manifestation of the ideas. Moreover, he shared various posts on Instagram on the fundamental test faced by the fashion fraternity in the shape of COVID-19.
“So much haughtiness made us lose our sisterhood with the butterflies, the flowers, the trees and the roots. So much outrageous greed made us lose the harmony and the care, the connection and the belonging.”
“Our reckless actions have burned the house we live in. We conceived of ourselves as separated from nature, we felt cunning and almighty.” Topping it off, the creative drive behind the Italian fashion giant professed, “Above all, we understand we went way too far.”
Michelle is just one of the many who have lent their voice to the presumptuous critique of the void felt in the industry in response to the issues of sustainability and conservation. The decision from Gucci to go seasonless hence becomes a significant one in retrospect of the whole debate regarding a reformed and relaxed approach to fashion.
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