The VIP Globe Shopping Lounge Now In London, Global Blue is a Switzerland-based tourism-orientated shopping tax refund organization, which is well-known for its tax-free shopping, impressive marketing services, and modern point-of-sale technology. The company has recently extended its project of VIP Globe Shopping Lounges to London, in the heart of Mayfair on Albemarle Street.
The lavish lounge extends over an impressive 2,580 feet and is expected to attract over 40,000 customers in its first year alone. The lounge stands out through offering a unique opportunity for brands and retailers; they will have the chance to take advantage of the multi-channel advertising to engage high net worth individual travelers. Global Blue has entered into several partnerships with renowned brands, which include Fortnum, Mason and MaxMara, to name a few.
To facilitate high-profile clients, one would imagine that the Lounge is designed immaculately. And you’d be right to think so. Global Blue’s London Lounge is the group’s second-largest and boasts four spacious, generously furnished and sleekly designed rooms.
These spaces provide ideal marketing opportunities for brands to interact and establish customer relations with high-profile shoppers.
The Globe Lounge offers several facilities and benefits to both the brands using them and for visitors. Businesses have the option to book an entire room, which enables them to thoroughly broadcast the innovation and creative ambition of their brand. Technology and appropriate facilities are available to allow brands to create runways or video displays to woo their audiences.
Visitors also have access to several useful facilities, such as free Wi-Fi access, a free early tax refunding service, and several multi-lingual experts to help them relax into the atmosphere.
Each specific detail of the luxury lounge was well-thought and planned out by the team behind its design and implementation, to create the ideal medium for merchant partners to have the opportunity to establish fresh, strong business relationships through interactive methods.
It should come as no surprise that Global Blue took statistics into account before deciding on launch date – the company chose August as its launch month on account of data revealing summer months too as “fast becoming” and UK’s most fruitful months for international spend.
The London Lounge is Global Blue’s seventh lounge in Europe, and if its predecessors are to be taken as a blueprint for its success, then shoppers and brands alike have much to look forward to.
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