Glamping Experience with the Luxury Duo, Waldorf Astoria and Aston Martin, Two of the foremost luxury brands, Waldorf Astoria Hotels, and Resorts and Aston Martin Lagonda have announced their first co-branded collaboration for the 24 Hours of Le Mans as part of their 4-year global partnership. The high-end brands aim to dive into a more sophisticated and elevated era of luxuriousness for guests from all around the globe. The main focus is to create a once in a lifetime experience by combining the lavish standards of the two enduring brands.
This luxurious collaboration will be offering guests a weekend of glamping experience including personal accommodations such as beds covered with Waldorf Astoria’s rich linen, branded tumblers, robes and slippers engraved with their initials, cable knitted blankets and throws, charging points and more. Each guest is entertained by receiving kits equipped with earplugs, facial masks and some samples of Salvatore Ferragamo toiletries. Furthermore, the attendees are also provided with Waldorf Astoria special spa treatments including free massages throughout the weekend.
The Aston Martin suite is located next to the track to provide a more interactive experience for the guests as they can watch the race comfortably in a spacious lounge with Waldorf Astoria’s services consisting of spa treatments as well as exotic foods and beverages.
To ensure an unparalleled experience, the guests are further facilitated with a screening area where they can enjoy the race on one of the tailored Waldorf Astoria beanbag chairs throughout the 24-hour event of Le Mans in France, including a helicopter tour over the Le Mans circuit and a champagne reception with a dinner ceremony on Friday night.
Guests of the suite receive exclusive utility kits equipped with body lotion, facial spray and earplugs providing an increased level of service and comfort. Further events include Waldorf Astoria driving sessions on the weekends, allowing guests to test several of Aston Martin’s latest dynamic car models to drive along carefully customized paths.
The two brands also introduced the activation of the new Aston Martin, “Art Of Living” driving experiences, offering special drive and stay packages to the guests assisted by their team of specialized drivers. Four of these are held at Waldorf Astoria destinations all around the globe in 2019, combining the exhilarating driving experience with luxurious Waldorf facilities. To conclude the enthralling experience, these guests are also granted invites to additional automotive events, including the Pebble Beach Concours d’Elegance in California.
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